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Our Values

Maintain a clear purpose

This is our Mission Statement: Collar & Ruff is for owners who are serious about their dogs and what they wear. Our aim is to dress the dogs of the world in functional, classic dog gear; every piece custom made to our own high standards. We are a client-collaborative business that designs with your dog's personality in mind - DOGS are LIFE!

Treat everyone and everydog with respect

It pays to be pleasant & courteous in all dealings and that includes our furry friends.

Outperform in quality & service

Being the foremost customization leather dog collar maker in Australia means we set the standard and strive to maintain a high level.

Be creative and resourceful

We will continue to offer new and exciting designs along with acceptable solutions for every customer.

Enjoy the journey

In a dog world full of opinions, we aim to keep it light and politics-free. Having fun on social media and connecting with like-minded souls.

Think Big!

Collar & Ruff is a small business but dreams BIG, there is no ceiling on what we can achieve.


Collar & Ruff Dancer Collar